During the session, we’ll share our experiments --- wins and fails --- to help you implement what works and avoid what doesn’t so you can win at a time when SEO is getting disrupted. 

You’ll hear examples of how AI answers questions, how to track your brand, and better understand how your customer “searches” --- enabling your brand to be visible in AI search. 

After this session, you’ll be able to: 

• Run AI experiments to improve your visibility. 
• Find the "SEO" content most likely to be disrupted.
• Grow your sales and leads on Google, AI, and social media and wherever your customers are.