Late-night TV has stayed a cultural staple for more than 75 years by doing three things well: reading the room, shipping nightly, and evolving without losing its core ethos. In this lively session, we'll borrow those proven moves and apply them to marketing so teams can grow, deepen, and delight their audiences. 

We’ll explore lessons from late-night’s biggest stages, including identifying the real users of your products and services; guiding customers through change without losing the plot; and delivering value with both speed and intention in a trend-obsessed world. Expect actionable takeaways from stories like unpacking the Carson-to-Letterman handoff (skipping bland for bold); breaking the fourth wall to invite your users to be part of the journey; why Conan’s worst idea is a cautionary tale in differentiation gone wrong, and so much more.

You’ll leave with inspiration for change that strengthens your audience and keeps your team thriving ""on the air”. 
After this session, you’ll be able to:

•    Define a sharp point of view and package work as memorable segments. 
•    Evolve without losing your DNA by keeping anchors and choosing edges. 
•    Build participation loops that involve your audience and have an impact.