With over 777M followers, National Geographic is among the world’s largest brand on social media, with a 137-year legacy of excellence. And now, the brand is making an intentional effort to build brand affinity and drive engagement among younger audiences.

In this session, Aiman Ahmed and Danny Clemens take you behind the scenes for a look at Nat Geo’s social media evolution, a transformation that required a bold approach to reimagining the legacy’s brand’s existing playbook. 

Whether you’re an established brand with decades of history or a newer player still finding your footing, you’ll walk away with strategic insights on how to stay relevant and resonate with today’s audiences.

After this session, you’ll be able to:

• Build a strategic always-on content strategy to complement current campaigns and drive audience engagement. 

• Build impactful integrated marketing executions for cross-brand engagement. 

• Scale a community management approach to drive brand engagement and audience trust. 

• Leverage creators to diversify your brand’s addressable audience.