In this session, you'll learn how to align your marketing with the customer journey, ditch ineffective tactics, and build a sustainable strategy that generates qualified leads. We’ll cover current trends in SEO, PPC, content strategy, reputation building, and AI optimization, with a focus on simplifying your efforts and maximizing ROI. Whether you're a team of one or many, you’ll leave with a more straightforward path to predictable growth. 

After this session, you’ll be able to: 

• Assess and improve your website, social media, and reputation channels to attract better leads.
• Build a marketing strategy tied directly to conversions, not vanity metrics, by mapping content to your buyer’s journey.
• Identify which marketing channels are worth your time and budget, and which ones you should quit immediately.