As AI becomes integrated into every corner of marketing, too many companies are chasing the “AI-forward” label without clear value or sustainability.
 
This session will unpack a new framework for responsible AI adoption—centered on customer experience, environmental impact, and brand alignment. You’ll leave with clear guidelines, messaging strategies, and evaluation criteria to ensure every AI investment moves your mission forward without compromising trust or the planet.
 
After this session, you’ll be able to:
- Gain a clear lens for evaluating when AI adds real value to the customer experience — and when it risks becoming performative or environmentally wasteful.
- Understand how leading organizations are reframing “innovation” to include ethical and environmental responsibility, not just speed and scale.
- Walk away with a first-draft checklist or mental model for applying the Environmental AI Pledge in your own organization.