Is your marketing technology stack underutilized? This session moves beyond the initial purchase and dives into the practical strategies for driving sustainable user adoption within your marketing teams and beyond. 

Drawing on research and real-world experience, we will explore key trends, tools, and best practices that foster a culture of adoption, leading to cleaner data, streamlined processes, and a measurable impact on revenue growth.

After this session, you'll be able to: 
- Develop a cross-functional onboarding and change management plan for new tools to ensure alignment and consistent usage from implementation.
- Implement a structured feedback loop to gather insights from users, allowing for continuous process refinement and greater buy-in from all stakeholders.
- Identify and empower internal champions within each team to drive peer-to-peer training and evangelize the value of new technologies, accelerating organic adoption.