Great communication doesn’t just inspire—it builds trust. This session draws from the branding brilliance of Taylor Swift, the leadership charisma of Ted Lasso, and the visionary grit of Tyler Perry, who built an entertainment empire by betting on his own voice.

Together, they form a framework for modern executive communication: one that balances personal brand, emotional intelligence, and long-term vision. Through their lenses, we’ll decode what it means for marketing directors to elevate executive visibility, build thought leadership platforms, and guide their organizations through moments of reinvention and brand evolution.

After this session, you’ll be able to:

- Architect a personal brand strategy for yourself and your marketing executive team
- Apply lessons in values-aligned messaging that galvanizes internal and external audiences
- Understand the power of narrative frameworks in rebrands, pivots, and product launches
- Integrate founder storytelling and reputation management into your marcom roadmap