Many marketing teams are stuck experimenting with scattered AI tools without a clear integration strategy.

This session provides a C-suite and director-level roadmap to embed AI across workflows, optimize team structures, and drive meaningful business impact. Attendees will gain actionable insights to transform AI from an add-on into a core capability within their marketing operations.

After this session, you’ll be able to:

• Develop a strategic AI Integration plan and embed AI across marketing workflows for efficiency and measurable results.
• Implement a clear strategy to integrate AI at scale.
• Optimize team structures and align roles and processes to maximize AI’s impact.
• Apply change management strategies and overcome resistance and fears to drive AI adoption.
• Embrace AI-Powered marketing execution and understand where to implement your best opportunities.