Even the smallest website changes can deliver outsized business results—if you know how to test them. In this session, you’ll learn how leading brands approach A/B and multivariate testing to uncover insights, boost conversions, and scale growth. We’ll explore the latest tools, practical frameworks, and real-world examples that prove how incremental optimization compounds into major business impact. 

After this session, you’ll be able to:

• Pinpoint the most impactful areas of your website to test so every experiment ties directly to revenue and growth. 
• Design and run winning tests with confidence using proven frameworks that eliminate guesswork and deliver reliable insights. 
• Build a repeatable testing system that turns small optimization wins into long-term business impact.