Unlock the full potential of omnichannel marketing automation by strengthening data governance, defining clear business requirements, and refining data mapping and modeling. 

Learn how an iterative, step-by-step approach empowers your team to build smarter, more agile campaigns that drive lasting impact.

After this session, you’ll be able to:
- Understand how strong data governance and well-defined business requirements set the stage for successful omnichannel program execution.
- Discover how an iterative planning and implementation approach reduces risk, increases agility, and drives long-term program success.
- Learn best practices for data mapping and modeling to ensure your systems are aligned and scalable.