Just like Superman draws strength from his connections to Lois, the Daily Planet, and the Justice League, your website gains authority through the relationships forged by internal links. 

This session shows how knowledge graphs power both search engines and large language models, and how entity-first strategies keep your brand from facing its own kryptonite.

After this session, you’ll be able to: 

• Map internal links into a knowledge graph that clearly defines your brand’s key entities and relationships.
• Understand how LLMs use those entity connections to determine what content appears in AI-driven answers.
• Spot and fix weak or missing links so your site is understood consistently across both search engines and generative AI.