Reject consensus opinion and gain a significant edge over competition with the latest batch of contrarian B2B marketing ideas for 2025.

In this session, LinkedIn's B2B Institute will reveal why there's never an advantage to following the crowd—especially in marketing, where the crowd is usually wrong. Discover counterintuitive yet proven strategies that challenge conventional B2B wisdom and deliver superior results.

After this session, you’ll be able to:
- Create immediate impact by mastering a ""day 1 list"" principles that ensure your brand makes powerful first impressions when it matters most
- Capture invisible buying opportunities by identifying and engaging the hidden decision-makers your competitors consistently overlook
- Maximize marketing ROI by implementing quality-focused attention strategies