You don’t need to go viral — you need to be valuable.

In this session, Caitlin Petillo shares the strategic playbook she’s used to lead digital transformation across Showtime, Paramount, and All the Smoke, where she built a 15M+ audience and delivered 200M+ monthly views. Learn how to move beyond trends and build a social ecosystem that scales with intention, delivers creative excellence, and earns long-term audience loyalty.

After this session, you’ll be able to:

- Apply a 5-part content strategy model that aligns social with audience needs, platform strengths, and long-term brand equity
- Design always-on and tentpole content plans that keep your brand relevant and consistent without burnout
- Activate creators, talent, and community to extend reach authentically and build trust
- Use real-time insights to guide platform choices, tone shifts, and creative pivots that matter