Marketing perpetuates a never-ending cycle of change and adaptation. What does the future hold, and how should marketing professionals prepare for it? It’s crucial to know when to stick with tried-and-true strategies versus when to adopt new approaches. Knowing how to successfully navigate this continuous evolution is key to sustaining success.

Actionable tactics you can apply after this session:

· Identify five marketing trends to watch for and strategically evaluate its impact on your current marketing strategy

· Uncover why some trends are destined to fade away and make better decisions on when and why to adapt to industry changes

· Cautiously embrace AI in marketing practices and determine its best use case for your business challenges

· Align your data with marketing and business outcomes based on customer’s expectations today and in the future