In this eye-opening session, dive into the whirlwind of changes that have swept through Google Ads over the past two years.

Learn from a paid media veteran who’s weathered all of Google’s shifts over the year firsthand to understand why these are the most important changes Google has ever made, while guiding you through the maze of new and discontinued features and evolving best practices. We'll explore how automation has reshaped campaign management; dissect the impact of privacy changes on targeting; and uncover the hidden gems in Google's latest offerings.

Actionable tactics you can apply after this session:

- Leverage Performance Max campaigns to their full potential

- Navigate a cookieless future with confidence

- Harness the power of AI-driven bidding strategies

- Adapt your strategies to Google's ever-changing ad formats and placements