Want to avoid being mid, giving the ick, or coming across as sus? If you had to Google what those terms mean, then you may want to add this session to the top of your list.

Through understanding their unique cultures, values, and communication styles, this session will take you through how to meaningfully connect with Gen Z and actively engage with them throughout their buying journey.

Actionable tactics you can apply after this session:

- Implement ideation practices that allow you to create bold and authentic content that resonates with Gen Z’s values and interests.

- Utilize audience insights to effectively engage Gen Z consumers across various high-consumption touchpoints.

- Develop long-lasting relationships with Gen Z by understanding their motivations and consumption habits.