We’re kicking off Day 2 with a live The Marketing Millennials podcast recording of a valuable conversation between Daniel Murray, Founder of The Marketing Millennials and Erika Joy Erb, CMO of the United Way of Greater Philadelphia and Southern New Jersey about effective community engagement.

United Way of Greater Philadelphia drives impactful support for its poverty-fighting efforts through cultivating a loyal community with purpose-driven marketing initiatives that align with the organization’s mission. Daniel will lead a discussion with Erika about implementing both online and offline community engagement strategies that make audiences feel genuinely connected, especially as individuals today become increasingly sophisticated with brand research and highly value transparency and authenticity.

You’ll leave with relevant insight on keeping your community engaged over time, which includes behavioral trends driving engagement; impactful storytelling that builds trust; amplifying customers’ voices; and much more.

Moderator: Daniel Murray, Founder, The Marketing Millennials

Interviewee: Erika Joy Erb, CMO, United Way of Greater Philadelphia