Today's customers don't want to be put in a neat little box - or an outdated marketing funnel. Buying is not a linear exercise, and GenZ is the catalyst for a change in purchase behavior.

The existing structure is severely lacking in a key component - customer EMPATHY.

So, if the funnel no longer serves us as marketers, where do we go from here? This session will provide you with guidance for engaging customers today, who have new purchasing habits and expectations.

Actionable tactics you can apply after this session:

- Adapt your marketing strategies to meet evolved purchase behaviors and learn why we should say #RIPMarketingFunnel

- Build trust and empathy into your marketing strategies and deepen your consumer relationships

- Apply a new model - The Marketing Mindset – to better approach your customer's journey with your brand