Gone are the days of endless ad groups and keyword sculpting.

In this session, we will pull back the curtain on how to structure and manage Google Ads accounts in today's landscape. Compare the old-school methods with cutting-edge techniques, exploring why these changes are necessary and how they drive better performance. Get ready for a no-holds-barred look at the nitty-gritty of account management in 2024 and beyond.

Actionable tactics you can apply after this session:

- Streamline your account structure for maximum efficiency and performance

- Implement a data-driven approach to audience segmentation

- Balance automation with hands-on optimizations for optimal results

- Utilize advanced reporting techniques to uncover actionable insights