More and more digital marketers are asked to handle all digital strategy, plus technical aspects like Google Tag Manager (GTM), Looker Studio, and Big Query. While it can seem overwhelming, there's a strategy for how to use them effectively and that's what this session is all about.

During this primer to all things Google Marketing Platform, we'll break down how to use GTM, Looker Studio, and Big Query for reporting on performance.

Actionable tactics you can apply after this session:

GTM

- Effectively set up a GTM for GA4

- Use page views and consent mode for GA4 tracking

- Understand the configuration of GTM

- Build tags and triggers for events in GTM

- Add a custom dimension in GTM

Looker Studio and Big Query

- Effectively set up Looker Studio

- Pull in the correct events into Looker Studio

- Use Big Query Data in Looker Studio