Name
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Date & Time
Monday, October 16, 2023, 2:15 PM - 3:45 PM
Description

Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.

After this session, you’ll be able to:

  • Debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue.
  • Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy
Location Name
Room 1
Session Type
Masterclass
Session Topic
Branding