We all survived setting up Google Analytics 4, but what have you done after that setup? Are you taking full advantage of what Google has to offer? This class, entering your analytics era, is the roadmap to take your GA4 usage to the next level.

Actionable tactics you can apply after this session:

• Effectively audit and set up GA4, understanding what to look at and best set-up practices

• See how Google tools can tell you what events are firing on a website

• Build a custom user funnel and audience in GA4

• Understand the GA4 new features (what has Google released) and how to take advantage of them

• Learn how to build audiences and the potential of connecting GA4 to other Google Products

• Fix “unassigned traffic”