Name
Building Brands & Sparking Stories: Easy & Engaging Ways to Connect with Audiences Through Video
Date & Time
Wednesday, September 25, 2024, 2:00 PM - 2:45 PM
Marianne Merritt Talbot Brittany Du Bois
Description

In this interactive fireside chat packed with fun video examples and high-energy speakers, get ready to learn new and shockingly simple ways to connect with your ideal audiences, no matter the industry, thanks to the revolution of video creation.
 
We’ll explore fresh ways to uncover human stories within your brand, engage and inspire the communities you wish to serve, and ultimately drive success as you define it. Bring your creativity and questions to this high-impact session that will reshape your approach to storytelling in the new era of digital marketing and leave you inspired.
 
Actionable tactics you can apply after this session:
- Identify, develop, and/or curate authentic stories within your organization that align with your brand values.
- Create a simplified video storytelling strategy that appeals to diverse audiences and strengthens emotional connections.
- Implement techniques for translating heart-centered narratives into compelling video content that drives the ROI you care about.

Moderator: Brittany Du Bois, PlayPlay
Interviewee: Marianne Merritt Talbot, Bailey & Glasser, LLP
Location Name
Terrace Ballroom I
Session Type
Breakout Session
Session Topic
Video / Storytelling
Sponsored by