Cut the BS: B2B Influencer Marketing Strategies That Actually Work
Date & Time
Tuesday, February 27, 2024, 1:15 PM - 2:00 PM
Ashley Zeckman

The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most.

In this session, we’ll strip out the vanity metrics, distractions and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.

You’ll hear tales from the trenches and wisdom accumulated from working on some of the best programs from the past decade.

Actionable tactics you can apply after this session:

  • Map content tactics to objectives
  • Gain stakeholder buy-in
  • Start building your influencer marketing blueprint
Location Name
Room 3
Session Type
Breakout Session
Session Topic
Skill Level