From Like to Love: Effective Organic Social Communication Strategies that Cultivate Passionate Brand Followers
Date & Time
Tuesday, February 27, 2024, 3:15 PM - 4:00 PM
Briana Philippe

In this session, you'll learn to develop an effective organic social communication strategy. Explore how to harness the power of clear brand storytelling to ensure your brand value resonates deeply with consumers, positioning your brand as salient in distinct and memorable ways. 

Dive into the key tactics that drive impactful audience engagement to unlock follower growth, foster genuine brand love, and amplify your brand's talk-value across social media platforms.

Actionable tactics you can apply after this session:

  • Discover how compelling brand stories can be leveraged to drive audience action via ""storyselling""
  • Leverage brand advocacy as a social proof point to increase brand loyalty
  • Increase relevance and engagement among socially and culturally attuned demographics
Location Name
Room 2
Session Type
Breakout Session
Session Topic
Social Media