In this session, you will learn how to use what's known as the professional Facebook to optimize and amplify your personal brand. As a leader, it is becoming a real responsibility to be active, engage, and post on social media. With that in mind, you will be taught how to effectively and efficiently build a robust profile, post, and presence on the professional's go-to social (i.e., LinkedIn) through profile curation, content strategy, and community management.

Actionable tactics you can apply after this session:

• Profile curation: Use a checklist of what aspects to include on your profile to increase your search appearances by 10x
• Content strategy: Implement a playbook on when to post, what to post, and how to post to grow your engagement by 10x
• Community management: Grow your community and engage your niche, target audience to multiply your followers by 10x