Navigating the Inbox - What's Working & What Isn't
Date & Time
Monday, February 26, 2024, 3:30 PM - 4:15 PM
Michael Barber

It's 2024, and we are still debating the best practices for email marketing. Whether it's subject line length, image or text-based creative, how to measure the impact of email, or email authentication, we continue to have conversations - and often conflict - about how to show up in the inbox in a timely, targeted, and relevant way.

Join Michael Barber as he navigates what's working and what isn't working for your customers' inboxes. You'll review the right visual hierarchies, design elements, and accessibility best practices to ensure your emails engage subscribers. You'll also find recommendations for the most relevant and important email automation campaigns, better define personalization options for all brands, and the tools required to deliver relevant email campaigns. After this session, you'll come away with:

  • Actionable advice on how to land in the inbox
  • Insights into how and why subscribers open and engage with campaigns
  • Metrics that measure the direct and indirect impact of your email campaigns
Location Name
Room 1
Session Type
Breakout Session
Session Topic
Skill Level