Engage, Don't Interrupt: How to Authentically Connect in the New Era of Social Media Ads
Date & Time
Tuesday, February 27, 2024, 2:15 PM - 3:00 PM
Brittany Ward

In "Engage, Don't Interrupt," we'll explore the transformative approach to social media advertising where ads are not distractions but delightful engagements. Transform your strategy from mere commercials into captivating content that resonates with your core audience. Discover how to seamlessly integrate your brand's message into the dynamic social media narrative, effectively blurring the lines between content and commercial.

Actionable tactics you can apply after this session:

  • Trend Integration Mastery: Learn how to identify and seamlessly integrate the latest social media trends into your advertising, making your ads feel like a natural part of the user's social experience.
  • Creative Brief Development: Gain skills in developing effective briefs that guide trend-based content, ensuring that every ad engages and stays true to your brand's core message while utilizing content creators and storytelling.
  • Engagement-First Strategies: Acquire techniques to create ads that prioritize user engagement, leading to higher interaction rates and fostering a positive brand association among your audience.
Location Name
Room 3
Session Type
Breakout Session
Session Topic
Social Media
Skill Level