Leveraging Data Analysis and AI Processing to Implement the Customer Journey
Date & Time
Monday, February 26, 2024, 3:30 PM - 4:15 PM
Sok Verdery

In this session, you'll learn how to use your data and AI tools to tailor your marketing tactics to meet your customers exactly where they are in the customer journey, from the discovery to awareness, consideration, and conversion. Whether you're aiming to boost findability, increase awareness, or drive conversions, you'll leave with free or low-cost tools to aid your marketing efforts for you and your clients.

Actionable tactics you can apply after this session:   

  • Discover the 3rd party enriched behaviors of your customers
  • Successfully market to an email list (uploaded emails) and expand email marketing opportunities
  • Use a feedback loop of lead intelligence for lead scoring

(Company demo to follow)

Location Name
Room 2
Session Type
Breakout Session
Session Topic
Data & Analytics
Skill Level
Sponsored by