The eCommerce Balancing Act in 2024: How to Maximize Innovation While Minimizing Risk
Date & Time
Tuesday, February 27, 2024, 10:30 AM - 11:15 AM
Jennifer Peters

In this session, you will discover the latest strategies you can implement to protect your brand, protect your customers' data, make great decisions as you bring on new Martech, and be the compliance expert at your company.

You will be presented with an overview of existing risk factors for eCommerce marketing, and as result, provided with immediate action steps to ensure you understand and implement the compliance thresholds for privacy and ADA compliance. 

Actionable tactics you can apply after this session:   

  • Speak confidently about both data privacy requirements and ADA compliance in a broad sense
  • Ask the right questions to potential vendors and partners
  • Balance positive innovation outcomes with risk
Location Name
Room 2
Session Type
Breakout Session
Session Topic
Skill Level