Deconstructing the Complete Inbound Marketing Funnel to Drive Conversions
Date & Time
Monday, February 26, 2024, 10:30 AM - 12:00 PM
Todd Laire

This Masterclass will provide steps, tips and best practices on what to do with traffic when it arrives... everything before the marketing to sales handoff. To ensure you’re attracting and converting qualified leads, each area of a top performing marketing funnel will be examined then pulled apart with deep introspection.

Actionable tactics you can apply after this session:

  • Execute a successful content/asset funnel (i.e., Web page/blog → CTA → Offer → Nurture → Behavioral Triggers → Assessments → Consults)
  • Improve your data efforts as it relates to cleanliness, contact labeling, and segmentation 
  • Develop compelling lead capture forms that attract prospects
  • Implement email follow up and nurturing campaigns that capture attraction
  • Apply landing page (LP) and thank you page (TY) best practices to convert visitors into leads
  • Build a series that moves through the funnel (e.g., sequential offers/downloads)
  • Create effective bottom of funnel next level forms/assessments (e.g., lead qualification forms for demos, trials and consults)
  • Set up KPIs, track relevant metrics, and make data-driven decisions to continuously optimize your lead nurturing machine
Location Name
Room 3
Session Type
Session Topic
Lead Gen