Opal

99% of marketing organizations don't have a solution for this challenge... If you're curious what it is and if you're in the lucky 1% - then check out our latest blog: https://lnkd.in/eY-YjekX

Introducing Marketing's New Source of Truth:

This Wednesday, Opal CEO George Huff will be taking the keynote stage at the Transformational CMO Assembly in Chicago... This is Opal's big step forward. First, George will explore one of the most-pressing challenges marketing leaders are experiencing in 2024: a painful lack of alignment. Then, comes an announcement... For the first time publicly, George will showcase exactly how Opal can solve alignment challenges by bringing value to EVERY level of the marketing org. If you'll be in attendance, you won't want to miss this keynote. For everyone else, check back to our site and socials to witness what's next for Opal!

Take a closer look at Opal + Workfront ... This powerful integration enables users to see their Workfront task management on the central Opal calendar effortlessly! On average, customers visualize 200 pieces of content from Workfront in Opal – per month. https://lnkd.in/dE9SvwaF

On Wednesday, May 15th, CEO George Huff is announcing the future of Opal... We couldn't think of a better venue at which to share this news than on the Keynote stage at the Transformational CMO Assembly in Chicago (hosted by The Millennium Alliance) If you'll be attending the event, we can't wait for you to be among the first to hear what's next for Opal... If you're not attending, make sure to check back here to see what's coming...

The highly regulated nature of advertising financial products meant the NS&I team needed to meet a rigorous standard before publishing ANY content... By managing their approvals in Opal, NS&I was able to improve visibility - while becoming dramatically faster! As an added benefit, by centralizing their work in Opal, the team was able to easily repurpose their best-performing content! #marketingcasestudy

Last week, Opalites Erynn Baird and Brooke Swindle attended the Brand Insiders Summit on retail marketing in Austin! Hosted by MediaPost, this event brought together marketing leaders from international retail brands and technology partners to discuss the difficulties facing the field. We learned and we shared how Opal can make an impact... This blog encapsulates Opal's understanding of the 7 most-pressing retail-specific marketing challenges: https://lnkd.in/eANezBGr

By managing their content in Opal, NS&I was able to approve work and get to market 50% faster! Discover the full story of how this financial institution trusted Opal as their source of truth: https://lnkd.in/g_MT93_W

Excited to be attending the Quartz Network "Connect" CMO leadership summit next week! I'm looking forward to diving into a wide range of topics that matter to marketing and communications leaders. However, there's one specific area that I'm especially eager to discuss... I'll be sharing how Opal solves organizational alignment - one of the (statistically) most-pressing challenges facing CMOs and their organizations in 2024... Can't wait to connect! #CONNECTCMO #PoweredByQN #QuartzNetwork

Introducing Opal's upgraded Workfront integration... By connecting these two platforms, you can track progress in Workfront while visualizing your plans and content in Opal! See it in action right here: https://lnkd.in/eSktWue3