Jim Bader brings more than 25 years of digital marketing experience to IDX, a full-service performance marketing agency built around the ConnectedContent™ framework - uniting data, media, creative, and technology into one connected system for brands. Before joining IDX, Jim led organic search strategy at Choice Hotels International, driving significant direct booking revenue, and held in-house digital marketing roles at CVS Health. At IDX, Jim works with growing and enterprise brands to close the gaps between their marketing disciplines, helping them turn disconnected channels into a unified, high-performing system. He is based in Phoenix and can be reached at jim.bader@idx.inc.