Annie Scott is a marketing leader with 20 years of experience building brands that drive both cultural relevance and measurable growth. She operates at the intersection of strategy, storytelling and performance, leading integrated marketing systems that connect brand to revenue across digital, social and lifecycle channels.

Most recently, she served as Vice President of Marketing at Human Powered Health, where she led full-funnel growth, significantly increasing conversion while improving acquisition efficiency. Previously, as Editorial Director at Aveda, she expanded global content capabilities to power modern, omnichannel storytelling at scale.

She has built brands from the ground up, including serving as CMO of the Wilf and Gary Vaynerchuk-backed esports venture Version1, and brings agency leadership experience from Carmichael Lynch, Fallon and Digitas. Annie began her career as a lifestyle journalist, a foundation that continues to shape her instinct for what resonates with audiences.

Today, she is focused on how AI is transforming the way marketing works, from content creation to performance systems, and what it takes for brands and teams to stay relevant in a rapidly changing landscape.