Ryan Peña is a marketing leader focused on using digital storytelling to drive meaningful action. As Senior Marketing Leader of Member Recruitment at NMDP, he leads national digital initiatives designed to grow the NMDP Registry and help more patients find life saving donors.

Ryan specializes in connecting marketing strategy with human impact. His work blends social platforms, creator partnerships, and culturally relevant storytelling to inspire audiences to take real world action. Recent campaigns under his leadership have helped generate more than 20 million views on TikTok and motivated tens of thousands of people to register as potential donors.

Throughout his career, Ryan has focused on one core belief: the most powerful marketing does more than capture attention. It changes lives.