Patty Radford Henderson is a senior marketing strategist, former agency owner, workshop instructor for the Association of National Advertisers, and startup founder who has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty founded Annum in 2020 to help marketers plan smarter. Annum’s patented integrated marketing planning software brings all campaigns, channels, content, and tactics into one unified calendar view so marketers can identify opportunities and gaps, build more cohesive and compelling omnichannel customer experiences, and drive more revenue.

https://www.linkedin.com/in/pradfordhenderson/
https://www.annumplanning.com/