Gina Michnowicz is the founder, CEO, and Chief Creative Officer of The Craftsman Agency, where she focuses on creating awe-inspiring experiential marketing and immersive storytelling for B2B, B2C, and B2G brands. A Clio award winner, she has driven business growth for clients like 20th Century Studios, Cisco, Disney, Paramount, and NBCUniversal. With 20+ years of creative leadership and management consulting experience, Gina is known for strategically pushing the envelope and telling brand stories in powerful, meaningful ways. She is also the co-author of “Business Bliss or Co-Founder Chaos,” a must-read for anyone considering starting a business with a partner.