Nicki Snyder has worked in the motorcycle industry for the past 17 years overseeing the marketing, advertising, public relations, social and digital strategies and teams for the largest Harley-Davidson dealer groups in the country.

She started as a marketing coordinator for one location and is currently the CMO for American Road Group based out of Orlando, FL, housing 13 rooftops across 5 states with 500+ employees and leads a team of 11 direct reports. She has a B.A. in Journalism from Malone University in Ohio and has been a featured blogger on NBC’s Today Show and The Kelly Clarkson Show.

Her goal is to create exceptional customer experiences, remain focused and educated on current algorithms and digital marketing strategies and practices for the highest, understand the importance of the company voice, and always exceed both internal and external expectations.