You're spending real money to get someone to click. For one brilliant second, your ad convinced a stranger to stop scrolling and take a chance on you. Then they land on your page and the promise evaporates.

The offer has a different name. The headline doesn't match. The trust signals from the ad are nowhere to be found.

Industry statistics bear out the cost of this disconnect. Digital ad clicks cost more and deliver lower and lower conversion rates.

This session introduces the Ad × Landing Page Alignment framework: ten measurable dimensions that determine whether your landing page keeps the promise your ad made. You’ll see real brands graded, and examples of what these campaigns look like when well-aligned.

After this session, you’ll be able to: 

• Identify the structural barriers preventing effective ad campaigns from converting—and learn how to remove them.
• Use a 10-point checklist to create airtight landing pages.
• Implement two strategies to optimize aligned landing pages and increase conversions.