The internet has fragmented into a fast-moving, mood-driven ecosystem where attention is shaped by emotion, not demographics. 

In this session, Greg Swan, Senior Partner, Head of Futures & Transformation at FINN Partners, breaks down the cultural signals shaping how people share, shop, and scroll, and shows marketing leaders how to turn those signals into sharper strategy, stronger creative, and more relevant work.

After this session, you’ll be able to: 

- Identify the emotional and behavioral signals driving modern consumer decisions across social, commerce, and digital communities.
- Separate meaningful cultural shifts from short-lived noise so your team can prioritize what actually matters.
- Apply a practical framework to translate vibe-level insights into stronger briefs, ideas, and go-to-market strategies.