In an era where attention is scarce and trust is earned, the most effective marketers aren’t just creating content—they’re shaping narratives that move people. Drawing on leadership experience with the Minnesota Wild and a member-owned utility, this session explores how opportunity, risk, and culture intersect to drive meaningful storytelling at scale.

Through a blend of strategic insight and real-world application, you’ll learn how to identify overlooked opportunities, foster a culture that embraces smart risk-taking, and transform everyday moments into stories that resonate. This isn’t about chasing trends—it’s about building a sustainable approach to marketing that creates connection, loyalty, and long-term impact.

Attendees will leave with a clearer framework for leading teams, elevating their brand’s voice, and turning storytelling into a competitive advantage.

After this session, you’ll be able to: 

• See what others don’t – and understand how to see possibility earlier. 
• Embrace a willingness to go first – use failure to shape ideas before fear shuts them down.
• Find your multiplier – build a culture that let opportunity and risk actually happen.