Most customer journey maps get built once, presented once, and then sit untouched while the actual customer moves somewhere else entirely. In this session, IDX's John Triplett and Dustin Diehl break down why the traditional journey map fails and walk through a simpler way to orient your marketing to what your customer actually needs at each stage.
 
Then they go a step further. Knowing what to say is only half the problem. The other half is whether your data, creative, media, and technology are connected enough to actually deliver it. You'll leave with a real framework for evaluating your own organization, piece by piece, and a way to find exactly where your system breaks down
 
After this session, you’ll be able to:

• Use a simpler way to orient your marketing to what your customer really needs at each stage, without relying on a static journey map nobody opens after the kickoff meeting.
• Gain a clear picture of what each of the four marketing pillars - data, creative, media, and technology - actually consists of.
• Apply a practical way to check whether those pillars are genuinely connected or quietly operating as four separate silos.