Social algorithms, citations, and structured signals are becoming the new levers of trust and brand visibility. 

This session breaks down how brands are earning visibility in the social search era, where discovery increasingly starts on social platforms rather than traditional search. You'll learn how to build content strategies around actual audience search queries instead of brand messaging priorities. We'll also cover practical solutions that turn social discovery into measurable customer actions. Walk away with practical tips you can apply to your brand based on what's working now.

After this session, you’ll be able to: 
- Build a new visibility scorecard for your leadership team.
- Apply a social search optimization checklist to your next content calendar.
- Reverse-engineer content clusters using free and available tools.