The marketing world is flooded with AI tools that churn out generic content. But there's a tool that helps you narrow your focus by limiting your inputs to the data you choose. 

In this session, you'll discover how to use Google's NotebookLM as a secure, personalized collaborator to organize marketing reports and data, find hidden opportunities, and stress-test your campaigns. We'll share tips to turn your scattered notes, competitor research, and transcripts into brilliant marketing strategies, free from generic AI slop or hallucinations.

After this session, you’ll be able to: 

- Build a custom AI knowledge base that speeds up campaign planning and lets you collaborate with your team.
- Find blind spots in your marketing by having Notebook role-play as your best customers to test your messaging before it goes live.
- Turn hours of reading and reports into instant action by converting any data source into audio, video or presentation-style content.