So many ways to use AI… many of them are focused on speed. But the real advantage is using AI to improve performance: stronger insights, higher-quality content, and better lead generation results. During this Masterclass, Andy Crestodina, Co-Founder and CMO of Orbit Media, will walk through a practical approach to AI in B2B marketing. 

You’ll learn AI frameworks for B2B lead generation, including step-by-step walkthroughs for persona development, conversion optimization and ways to train the AIs to recommend your brand. Leave with a clear framework, practical examples, and a reusable set of prompts that you can apply immediately to support the marketing tactics you care about most.

After this Masterclass, you’ll be able to: 

• Spot gaps on your key pages and get recommendations and remedies.
• Generate a persona to get clarity on your visitors' buying triggers. 
• Align your pages with your buyer with better CTAs and supporting evidence.