Social media isn’t evolving—it’s fragmenting.

Algorithms are suppressing reach. AI is flooding feeds. Trust is declining. And audiences are quietly shifting their attention elsewhere.

In this fast-paced, insight-packed session, Arik Hanson walks through 8 provocative shifts redefining social media in 2026—from the rise of employee creators to the future of Threads to the end of links.

This isn’t a trends talk filled with fluff. Each “provocation” is backed by real examples, data, and practical implications for marketers.

You’ll leave with a clearer view of what’s actually changing—and what your brand should do about it right now.

After this session, you’ll be able to:

• Rethink your channel strategy for a fragmented, post-link world: Identify which platforms actually deserve your time in 2026—and where to pull back—based on how people really consume content now (not how brands wish they did).
• Build and pilot an employee creator program in the next 90 days: Walk away with a clear, practical model for identifying internal creators, launching a small cohort (10–15 people), and creating content that outperforms brand channels.
• Shift your content approach to earn trust and attention in an AI-saturated feed: Apply specific formats—like “prove it” content, episodic video, and zero-click posts—that cut through algorithm suppression and declining audience trust.