Why is everyone's traffic down? 

Is it ever coming back (spoiler: nope)? 

And what do we do about marketing in an era where, for every visitor to our site, there's 1,000 people learning about our brands on platforms we don't own or control? Welcome to the era of Zero Click Marketing: where instant answers from search, AI summaries for everything, and social media posts are how people learn about, well... everything.

After this Keynote, you'll be able to:

• Understand why traffic is a terrible KPI and what to measure & optimize for instead
• Reach people on the platforms your audience pays attention to
• Know what you can do to reach the people who matter to your business on the platforms you need to use: influence AI results, optimize what Google says about you, and shine in the right social feeds