B2B marketers are increasingly caught up in the hype of AI-generated content while overlooking what truly matters: trust, experience, and consistent visibility. There's a better way: a human-centered approach that uses AI as a tool, not a strategy, and prioritizes being the best answer wherever customers seek solutions. 

In this session, Lee Odden will introduce the Best Answer Marketing framework, a strategic model for building trust, delivering engaging experiences, and driving discoverability at every stage of the customer journey.

After this session, you’ll be able to: 

• Create a strategy to incorporate industry influencers and PR with original research to build irrefutable credibility and trust.
• Create an experiential content mix including research-based video best practices to improve buyer experience and content performance.
• Optimize and repurpose content for multi-channel distribution and discovery.