Social platforms are more unstable than ever, pushing influencers to prioritize owned platforms (e.g., newsletters) over social platforms controlled by third parties (e.g., TikTok and Meta). They are also being advised to diversify their presence across multiple owned platforms. So, what does this shift mean for brands looking to collaborate with creators effectively
 
This session will introduce ways to explore a creator-first approach to partnerships; find the right partners for your brand; and approach campaigns with a social platform-agnostic approach.
 
After this session, you’ll be able to:
- Build a creator-generated content (CGC) campaigns where influencers don’t post on their social platforms at all
- Maximize usage rights to make influencer content work harder and smarter for your brand
- Negotiate multi-platform deals to tap into an influencer’s full audience