Great social content isn’t created in a vacuum—it’s nested within your organization, waiting to take flight. The key? Training your internal “social sparrows” to spot and share the stories that matter.

Too often, valuable insights are trapped in silos, leaving marketing teams scrambling for fresh content. This session will teach you how to break down those barriers, build a culture of contribution and create a seamless system for gathering, refining and sharing social content. When done right, your sparrows won’t just help you find content—they’ll create a self-sustaining ecosystem where great stories naturally rise to the surface.

After this session, you will be able to:

- Identify the traits of informational silos and develop strategies to break them down
- Implement a structured process for mining and amplifying valuable content from employees
- Cultivate an engaged network of internal contributors who actively fuel your social strategy