Feeling pressure to deliver more with less? Customer acquisition goals are up, but your budget is tight. You recognize the need to diversify organic traffic beyond Google, but you are unsure how to transform your SEO strategy into a multi-platform organic strategy in response to the shift in consumer behavior.
 
Join SEO expert Dale Bertrand for a leadership-focused playbook for 2025 and beyond, with a blueprint to rethink your SEO and content investments for AI-powered search. This workshop addresses the core challenges marketing leaders face.
Customers are shifting how they search, using generative AI platforms. This shift raises strategic questions about retargeting existing content, unlocking dark organic traffic, and demonstrating the value of organic campaigns. Learn to move from keyword-centric thinking to intent-based strategies, creating content that attracts customers from traditional search engines, AI chatbots, and private communities. You'll walk away with an action plan to rethink your organic strategies, choose metrics that measure true ROI, and justify investments to leadership.
 
After this Masterclass, you’ll be able to:
 
- Develop a unified organic strategy across traditional search, AI platforms, and online communities.
- Craft a strategic response to the rise of zero-click searches and their impact on organic traffic.
Improve the overall ROI of your marketing investments with intent-based organic strategies.
- Unlock dark traffic from AI platforms, messaging apps, and private communities.